Author name: Rui Sousa

PayPal, a global leader in digital payments, is stepping into new territory with the launch of its ad network, powered by the extensive purchase data from its approximately 400 million users. This development signifies a significant shift, leveraging the vast amounts of transactional data PayPal possesses to offer personalized promotions and advertising opportunities. Here’s why […]

In a turn of events that has sparked considerable concern, Google AI’s Overviews feature has come under scrutiny for providing answers that not only defy logic but also pose potential dangers. Notably, the AI has advised users on activities that run counter to basic safety and common sense, such as running with scissors, cooking with

In a move aimed at streamlining campaign management and optimizing advertiser spend, Google Ads has announced a significant update that will see the automatic pausing of low-activity keywords. Set to take effect in June, this change is designed to help advertisers focus their efforts and budgets on keywords that drive the most impact. Here’s what

Google has once again demonstrated its formidable presence in the digital world, with its search engine revenue experiencing a notable increase of 14% year-over-year, reaching an impressive $46 billion. This growth underscores the platform’s pivotal role in Alphabet’s overall revenue boost, collaboratively with YouTube, highlighting its continued dominance and influence in the internet ecosystem. Here’s

YouTube, an ever-evolving platform, has rolled out a series of updates that are reshaping how marketers and business owners engage with their audience. From enhancing the shopping experience to introducing new creator tools, these changes are designed to enrich the user experience and provide creators with more versatility. Here’s a closer look at the recent

In an era where technology continuously shapes business landscapes, Generative AI (Gen AI) emerges as a transformative force, poised to redefine go-to-market strategies with its unmatched potential for boosting productivity, efficiency, and revenue. According to a recent McKinsey report, the strategic use of Gen AI could contribute up to $4.4 trillion annually to the global

In the dynamic world of digital marketing, responsive search ads (RSAs) have emerged as a key tool for creating flexible and effective ad campaigns. To help you get the most out of your RSAs and truly elevate their performance, we’ve compiled a list of seven strategies that can significantly optimize your campaigns. Here’s how: 1.

In an exciting development for digital marketers everywhere, Google Ads has recently unveiled a suite of generative AI tools designed specifically for Demand Generation (Demand Gen) campaigns. This innovative step, aimed at streamlining the creative production process, promises to revolutionize the way advertisers craft and design their campaign visuals. Here are the essential highlights of

In the fast-paced world of digital advertising, Paid Search and PPC (Pay-Per-Click) remain pivotal components for the success of marketing strategies. As we constantly look for ways to optimize our PPC marketing efforts, adhering to best practices is essential. A recent article from Search Engine Journal, authored by @LisaRocksSEM, delves into 10 cornerstone best practices

In the constantly evolving digital landscape, a new trend has emerged that is redefining the influencer marketing realm: Virtual Influencers. This futuristic approach involves computer-generated characters taking on the role of influencers, and it’s making significant waves in how brands promote their products and services. Here are some key points about Virtual Influencers: – **Growing