Author name: Rui Sousa

Title: Google Ads to Suspend Underperforming Keywords, reports @sejournal, @MattGSouthern

In a move aimed at streamlining campaign management and optimizing advertiser spend, Google Ads has announced a significant update that will see the automatic pausing of low-activity keywords. Set to take effect in June, this change is designed to help advertisers focus their efforts and budgets on keywords that drive the most impact. Here’s what […]

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Google Search’s YoY Revenue Rises 14% to $46 Billion

Google has once again demonstrated its formidable presence in the digital world, with its search engine revenue experiencing a notable increase of 14% year-over-year, reaching an impressive $46 billion. This growth underscores the platform’s pivotal role in Alphabet’s overall revenue boost, collaboratively with YouTube, highlighting its continued dominance and influence in the internet ecosystem. Here’s

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Latest YouTube Enhancements: Consumer Functions, Innovator Instruments, AI Transparency & Beyond

YouTube, an ever-evolving platform, has rolled out a series of updates that are reshaping how marketers and business owners engage with their audience. From enhancing the shopping experience to introducing new creator tools, these changes are designed to enrich the user experience and provide creators with more versatility. Here’s a closer look at the recent

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4 Methods General AI Can Simplify Your Market Launch Strategy

In an era where technology continuously shapes business landscapes, Generative AI (Gen AI) emerges as a transformative force, poised to redefine go-to-market strategies with its unmatched potential for boosting productivity, efficiency, and revenue. According to a recent McKinsey report, the strategic use of Gen AI could contribute up to $4.4 trillion annually to the global

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Google Ads Unveils AI-Powered Tools for Enhanced Demand Generation Campaigns

In an exciting development for digital marketers everywhere, Google Ads has recently unveiled a suite of generative AI tools designed specifically for Demand Generation (Demand Gen) campaigns. This innovative step, aimed at streamlining the creative production process, promises to revolutionize the way advertisers craft and design their campaign visuals. Here are the essential highlights of

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Top 10 Best Practices for Effective PPC and Paid Search Planning

In the fast-paced world of digital advertising, Paid Search and PPC (Pay-Per-Click) remain pivotal components for the success of marketing strategies. As we constantly look for ways to optimize our PPC marketing efforts, adhering to best practices is essential. A recent article from Search Engine Journal, authored by @LisaRocksSEM, delves into 10 cornerstone best practices

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Should Companies Adopt Virtual Influencers: A Futuristic Perspective

In the constantly evolving digital landscape, a new trend has emerged that is redefining the influencer marketing realm: Virtual Influencers. This futuristic approach involves computer-generated characters taking on the role of influencers, and it’s making significant waves in how brands promote their products and services. Here are some key points about Virtual Influencers: – **Growing

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Title: Instagram Enhancements: Advertising, Direct Messaging, Carousel Features & Beyond

Instagram is once again at the forefront of social media innovation, rolling out updates that promise to significantly impact marketers and business owners. As we keep our finger on the pulse of these changes, it’s clear that Instagram is focused on enhancing user engagement and providing more versatile content creation tools. Here’s a breakdown of

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The Evolution of Personalization in B2B2C Marketing Strategies

In the ever-evolving landscape of marketing, personalization has emerged as a key driver in the nuanced B2B2C sector, illustrating a profound understanding of individual behaviors and preferences. The crux of effective marketing, especially in areas as specialized as B2B2C software, rests on an innate curiosity about human desires, behaviors, and the mechanisms behind decision-making processes.

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