Demystifying Google Ads Bidding Strategies: From Manual to Automated

his post could delve into the various bidding strategies available in Google Ads, including manual CPC, automated bidding strategies like Target CPA (Cost-Per-Acquisition) or Target ROAS (Return on Ad Spend), and smart bidding. It could explain the pros and cons of each strategy, how to choose the right bidding strategy based on campaign goals and budget, and provide insights into optimizing bids for maximum ROI.

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