TikTok Lead Generation for Real Estate

how to use tiktok to generate leads for real estate
how to use tiktok to generate leads for real estate

As a real estate agent getting leads is critical to your business’s success. The more leads you generate the more opportunities you have to close deals and earn a commission. With the rise of social media there are now more ways than ever to generate leads.

TikTok is a social media platform that has become increasingly popular among young adults and it’s the perfect platform for real estate agents to showcase their properties and generate leads.

In this article we’ll go over how to get leads via TikTok for real estate.

Understanding TikTok

Before diving into how to get leads via TikTok it’s essential to understand what TikTok is and how it works. TikTok is a social media platform that allows users to create short videos, usually 15 to 60 seconds long, and share them with their followers. The platform has a wide range of video categories, including dance, comedy and education, to name a few.

Users can also interact with each other by commenting on videos, duetting and following their favorite creators.

Creating TikTok content for real estate

To get leads via TikTok, you need to create engaging content that showcases your properties. Here are some tips for creating TikTok content for real estate:

  1. Keep it short and sweet: TikTok videos should be short and attention-grabbing. Make sure to showcase your property’s best features within the first few seconds of the video.
  2. Use catchy music: Music is a big part of TikTok. Choose a catchy song that fits the mood of your video and will capture viewers’ attention.
  3. Add text overlays: Use text overlays to highlight key features of your property or any special offers you have. This will make your video more informative and eye-catching.
  4. Show your personality: Don’t be afraid to show your personality in your videos. It’s a great way to connect with viewers and make your content more memorable

Using TikTok to generate leads

Now that you have some tips on creating TikTok content for real estate let’s talk about how to use TikTok to generate leads.

  1. Use hashtags: Hashtags are an excellent way to get your content in front of the right audience. Make sure to use hashtags that are relevant to your content and location, such as #realestate or #newyorkrealestate.
  2. Collaborate with other TikTok creators: Collaborating with other TikTok creators is a great way to reach a new audience. Find other creators in your area or niche and create a video together.
  3. Offer exclusive content: Give your TikTok fans access to special material, such as behind-the-scenes tours or first looks at brand-new properties. They’ll feel special as a result, which will encourage them to get in touch with you for further details.
  4. Include a call-to-action: Always include a call-to-action in your videos such as asking viewers to follow you or visit your website. This will help convert viewers into leads.

Analyzing your TikTok metrics

To optimize your TikTok content and generate more leads, it’s important to analyze your TikTok metrics. Here are some metrics to keep an eye on:

  1. Views: Views are the number of times your video has been viewed. Keep track of how many views your videos are getting and which videos are performing the best.
  2. Engagement: Engagement includes likes, comments, shares, and duets. Keep track of how many viewers are interacting with your content, as this can indicate the level of interest in your properties and potential for lead generation.
  3. Follower growth: Keep track of how many followers you are gaining on TikTok. The more followers you have the more potential leads you can generate.
  4. Click-through rate (CTR): CTR measures how many people clicked on a link in your video’s description. If you include a link to your website or a landing page keep track of how many people are clicking through.

Analyzing your TikTok metrics will help you understand what content is resonating with your audience and what changes you can make to improve your lead generation efforts.


In conclusion TikTok is an excellent platform for real estate agents to generate leads and increase their online presence. By creating engaging content, using hashtags, collaborating with other creators, offering exclusive content and analyzing your metrics, you can increase your chances of generating leads and closing deals.

Remember to keep your videos short, use catchy music, and show your personality to make your content more memorable.

With the right strategy and consistent effort, TikTok can become a valuable tool in your lead generation toolkit.

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