Author name: Rui Sousa

Instagram is once again at the forefront of social media innovation, rolling out updates that promise to significantly impact marketers and business owners. As we keep our finger on the pulse of these changes, it’s clear that Instagram is focused on enhancing user engagement and providing more versatile content creation tools. Here’s a breakdown of […]

In the ever-evolving landscape of marketing, personalization has emerged as a key driver in the nuanced B2B2C sector, illustrating a profound understanding of individual behaviors and preferences. The crux of effective marketing, especially in areas as specialized as B2B2C software, rests on an innate curiosity about human desires, behaviors, and the mechanisms behind decision-making processes.

In a move that has the business and technology communities buzzing, news has emerged that Google is potentially considering the acquisition of HubSpot, a leading CRM, marketing, sales, and customer service platform. According to sources, the search engine giant is currently in discussions with Morgan Stanley to potentially craft an offer, though no formal offer

YouTube has just rolled out three exciting updates aimed at enriching the creator experience on its platform. Among these, the introduction of live stream reaction analytics stands out as a potential game-changer. This new feature is designed to offer creators a deeper understanding of their audience’s engagement patterns, enabling them to tailor their content more

In the rapidly evolving media landscape of today, the abundance of data has become a goldmine for marketers, especially in the B2B sector. With an unprecedented access to audience insights, companies are leaning heavily into data-driven strategies to ensure their marketing efforts hit the mark. This approach not only promises higher success rates but also

In an exciting move that marks a significant milestone in the content discovery landscape, Yahoo has officially announced its acquisition of Artifact, the innovative news discovery platform developed by none other than Instagram co-founders, Kevin Systrom and Mike Krieger. This acquisition heralds a new era for Yahoo, signaling its commitment to leveraging cutting-edge AI technology

In a recent update that has caught the attention of advertisers and marketing professionals alike, Google has announced a series of significant updates to Performance Max, including an intriguing integration with Gemini. This move is set to revolutionize the way advertisers approach their ad creatives and optimization processes, promising a shift towards higher quality and

In an exhilarating update that marks a significant stride towards empowering digital creators and brands, Instagram has announced the expansion of its Creator Marketplace. This pivotal move is set to revolutionize how brands connect with creators to craft ads that resonate more authentically with audiences. Scheduled to roll out in eight new markets in the