If you’re using Hubspot for your live chat widget (or have a chatbot running), you might be interested in seeing those enquiries pull through as conversions into Google Ads. Fortunately, it’s quite easy to set up tracking for Hubspot chat sessions using Google Tag Manager in just a few steps. What You Will Need: You will need edit access […]
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If you’re a small business owner or marketer, you know how important it is to make every penny count. When it comes to Pay-Per-Click (PPC) advertising, maximizing your budget is essential. But how can you compete with larger businesses that have bigger budgets to spend on advertising? Fear not, because I’ve got some expert tips
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If Pay-Per-Click (PPC) advertising is something that you’re considering as a business owner or marketer, you have probably wondered if it’s something that you could manage yourself. PPC is one of the most effective ways to drive traffic to your website, generating leads and increasing sales. But is it as easy as it looks? Pros
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While the different grades in ad strength do not have any direct impact on performance, having a ‘poor’ ad strength can have a small impact on your impression share. The way an ad strength is calculated is causing issues for things like competitor campaigns, as your ad strength will plummet unless you include your keywords
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Pay-per-click (PPC) advertising can be a highly effective way to drive traffic to your website and generate leads for your business. However, even the most well-crafted PPC campaign will only be as effective as the landing page it directs users to. Your landing page is like a dazzling storefront display that can captivate potential customers
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