This post could cover the importance of keyword research in Google Ads campaigns and provide step-by-step instructions on how to conduct effective keyword research using tools like Google Keyword Planner, SEMrush, or Ahrefs. It could include tips for identifying high-converting keywords, organizing keywords into ad groups, and using match types strategically.
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If you’re using Hubspot for your live chat widget (or have a chatbot running), you might be interested in seeing those enquiries pull through as conversions into Google Ads. Fortunately, it’s quite easy to set up tracking for Hubspot chat sessions using Google Tag Manager in just a few steps. What You Will Need: You will need edit access
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If you’re a small business owner or marketer, you know how important it is to make every penny count. When it comes to Pay-Per-Click (PPC) advertising, maximizing your budget is essential. But how can you compete with larger businesses that have bigger budgets to spend on advertising? Fear not, because I’ve got some expert tips
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If Pay-Per-Click (PPC) advertising is something that you’re considering as a business owner or marketer, you have probably wondered if it’s something that you could manage yourself. PPC is one of the most effective ways to drive traffic to your website, generating leads and increasing sales. But is it as easy as it looks? Pros
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While the different grades in ad strength do not have any direct impact on performance, having a ‘poor’ ad strength can have a small impact on your impression share. The way an ad strength is calculated is causing issues for things like competitor campaigns, as your ad strength will plummet unless you include your keywords
How To Improve Google Ads RSA Ad Strength For Competitor Campaigns Read More »
Pay-per-click (PPC) advertising can be a highly effective way to drive traffic to your website and generate leads for your business. However, even the most well-crafted PPC campaign will only be as effective as the landing page it directs users to. Your landing page is like a dazzling storefront display that can captivate potential customers
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In today’s fast-paced business world, generating high-quality leads is essential for any B2B company. I understand how important it is to maximize the return on investment (ROI) in lead generation, and I’m here to share my insights with you. In this friendly guide, we’ll explore how to measure ROI in lead generation, ways to calculate
Maximizing B2B Lead Generation ROI: A Personal Guide to Success Read More »
As a real estate agent getting leads is critical to your business’s success. The more leads you generate the more opportunities you have to close deals and earn a commission. With the rise of social media there are now more ways than ever to generate leads. TikTok is a social media platform that has become
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As businesses compete to attract new customers, lead nurturing has become increasingly crucial. Nurturing leads allows companies to build long-term relationships with potential customers, which can lead to increased sales and revenue. This article will explore the best practices for lead nurturing that can help businesses convert leads into loyal customers. Define Your Ideal Customer
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In today’s business landscape, it is crucial to have a steady flow of new leads to keep your business thriving. However, generating high-quality leads can be a challenge for many companies. This is where lead generation companies come in. These companies specialize in finding and nurturing leads, so businesses can focus on what they do
How Do Lead Generation Companies Work? Read More »
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